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AI economics, in practice

Why AI cost grows quietly, why it hides from the people who own the budget, and why the time to get ahead of it is now.

AI spend growing across employees, agents and customers while most of it stays unattributed
AI spend

AI spend is the new cloud bill, and most companies can't see it yet

AI has quietly become a metered utility spread across seats, usage bills and agents. Cloud took years to get out of control. AI is moving faster, and the time to get visibility is before the CFO asks.

· 5 min read
Most of a Claude Code bill is input context, with output only a small slice
Claude Code

Making Claude talk like a caveman won't fix your Claude Code bill

The caveman trick went viral because AI coding costs hurt. But output is a tiny slice of the bill. The real cost hides in context, and you can't cut what you can't see.

· 5 min read
Customers on the same plan with very different AI costs, one above the revenue line
AI margins

Flat pricing, variable costs: the AI margin problem hiding in your product

When your product calls an LLM, every customer carries a cost that changes with how they use it. On a flat plan, your heaviest users can quietly turn profitable accounts into losses.

· 4 min read